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»DigiTrust

SpotX’s Neal Richter Named IAB Tech Lab Chairman

Neal Richter, has been elected chairman of the IAB Tech Lab, the industry group said Thursday. Richter has been a leader within the Tech Lab for years, helping develop IAB openRTB specs since their first iteration, and helming recent initiatives like Ads.txt and Sellers.json. It’s been a productive year for Richter, since he took on... Continue reading »
by James Hercher // October 17th, 2019 //
»
Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens... Continue reading »
by AdExchanger // April 5th, 2019 //
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Open Online IDs Compete To Be Ad Tech Standards

The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize online IDs to improve match rates. But industry leaders, for-profit startup and nonprofit initiatives can have very different ideas on how to solve that problem. “The question is which one of these models will gain... Continue reading »
by James Hercher // January 3rd, 2019 //
»
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joining... Continue reading »
by James Hercher // November 29th, 2018 //
»
AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?

AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms. Adweek first reported the move on Thursday. Does the withdrawal spell curtains for the independent identity graph before it really got off the ground? The consortium... Continue reading »
by James Hercher // September 21st, 2018 //
»
IAB Tech Lab Acquires DigiTrust In Homecoming Deal

The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab... Continue reading »
by James Hercher // April 23rd, 2018 //
»
Cookie Consortiums Emerge To Combat The Walled Gardens

A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and Amazon running away with the market with their own scaled identity assets. And trends like Safari’s ITP cookie restrictions shift the advantage further toward the walled gardens with daily active users. AdExchanger looked at a... Continue reading »
by James Hercher // November 6th, 2017 //
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DigiTrust Drums Up Support For Single ID System

Every time a page loads, so do dozens of scripts that allow programmatic players to sync their identifiers with each other, slowing the load and causing audience loss. To solve the multiple identifier challenge, DigiTrust is bringing together a nonprofit co-op of platforms and publishers to create a single ID for demand-side platforms (DSPs), supply-side... Continue reading »
by Sarah Sluis // September 29th, 2016 //
»

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