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»Antonio Garcia-Martinez

Apple Renegs On Garcia Martinez Hire; AppLovin Has a Tepid Q1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Easy Come ...  Just a couple of days after news broke that Antonio Garcia Martinez, vocal tweeter, former Facebook ad product manager and author of “Chaos Monkeys,” would join Apple as an ads engineer … Apple severed ties with Garcia Martinez following an employee... Continue reading »
by AdExchanger // May 14th, 2021 //
»
More Ad Tech Notables Land At The Walled Gardens

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job... Continue reading »
by Allison Schiff // May 11th, 2021 //
»
From 'Chaos Monkeys' Author Garcia Martinez, An Insider's Unvarnished Take On Facebook's Ad Business

Antonio Garcia Martinez led the team that built Facebook Exchange, the company’s first foray into programmatic advertising. He also had a front-row seat when Facebook killed off the initiative, a decision that effectively aborted his future with the company, as he details in his tell-all book "Chaos Monkeys." "I had bet my entire social capital... Continue reading »
by Zach Rodgers // August 16th, 2016 //
»
 

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