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»matomy media group

MobFox PMP Aims To Help Apps Get Top Dollar For Mobile Audience Data

First-party audience data is an app publisher’s most precious asset. Which is why, as developers and brands dip their toe further into mobile programmatic, private marketplaces are their safety mechanism. On Wednesday, MobFox took the wraps off a PMP for mobile audiences, where app publishers can make their data and inventory available programmatically and select... Continue reading »
by Allison Schiff // May 17th, 2017 //
»
Facebook Advertising: Not For Cheapskate Marketers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based... Continue reading »
by AdExchanger // October 24th, 2014 //
»
Holding Ad Tech: Matomy Insiders Sell 20% Stake To Publicis Groupe

Publicis Groupe will acquire 20% of Matomy Media Group, an Israeli performance marketing company that recently went public on the London Stock Exchange, the companies said Monday. The investment will not generate cash for the company's coffers, going instead to a small group of individual investors, but CEO Ofer Druker said it will result in collaboration... Continue reading »
by Zach Rodgers // October 13th, 2014 //
»
Facebook Vs. Marketers: Who’s Failing Whom?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research.... Continue reading »
by AdExchanger // October 31st, 2013 //
»
 

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