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»Lawrence Herman

Programmatic: Great For Direct Response, Bad For Branding

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lawrence Herman, CEO at BlueLink Marketing. It seems over the past year we’ve heard a number of creative agencies tout programmatic ad buying as the perfect answer to a company’s... Continue reading »
by AdExchanger // October 16th, 2014 //
»
 

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