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»Denise Colella

How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV

NBCUniversal’s Denise Colella will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella, SVP of advanced advertising products and strategy at NBCUniversal.... Continue reading »
by AdExchanger // September 12th, 2019 //
»
Podcast: NBCU Puts Data In The Upfront

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal's upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But... Continue reading »
by Zach Rodgers // May 10th, 2017 //
»
How Can Programmatic Inspire Audiences?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Programmatic ad tech has made the advertising process easier, faster and more efficient, but it cannot drive great advertising strategy alone. Insights gleaned from a... Continue reading »
by AdExchanger // April 20th, 2015 //
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Ad Tech Vendors Need to Market To The Marketers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Know your customer. It’s rule No. 1 in marketing, yet the ad tech industry has fallen down in understanding its most important customer: marketers. In... Continue reading »
by AdExchanger // January 14th, 2015 //
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Please Stop The OUA (Obnoxious Use Of Acronyms)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. I recently listened to a great panel where marketers like Bank of America, Kraft and Dell discussed the big P (programmatic) and its impact on... Continue reading »
by AdExchanger // October 15th, 2014 //
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Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’

It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move... Continue reading »
by David Kaplan // December 20th, 2012 //
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