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»weather fx

Overcoming Vendor Fatigue

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ed Kozek, senior vice president of product and engineering for WeatherFX at The Weather Company. How would you say 25% of your week is spent? If your answer is vendor meetings, you aren’t alone. My... Continue reading »
by AdExchanger // November 7th, 2014 //
»
The Publisher’s Dilemma

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all... Continue reading »
by AdExchanger // August 12th, 2013 //
»
 

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