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140 Proof

  • Google’s Jedi Mind Trick: These Are Not The Ads You’re Looking For

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof. As we wander around the web, there are so many ads talking, blinking and popping out at you that it […]

  • The Early Word On Snapchat’s First Push Into Advertising

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Darmanin, chief revenue officer at 140 Proof.  Ever since Snapchat crashed the social networking scene, the app has made social heavyweights fidget anxiously and spawned a long line of […]

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  • Facebook’s Anonymous Login Won’t Destroy Third-Party Apps

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof.  Facebook has heard its users loud and clear: They want more control over their privacy. So Facebook changed the default […]