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»jay stocki

What First-Party Data Does Epsilon Actually Have?

When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data. But while Epsilon has deep experience working with its clients’ first-party data and managing their CRM databases and loyalty programs, it doesn’t actually own first-party data – depending on... Continue reading »
by Alison Weissbrot // April 17th, 2019 //
»
How Not To Get Fired Before Next Year’s Upfronts

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark... Continue reading »
by AdExchanger // May 15th, 2015 //
»
We Need To Fix The Ad Tech Talent Drought

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once... Continue reading »
by AdExchanger // February 25th, 2015 //
»
As Debate Rages, Some Brands Go In-House To Protect First-Party Data

"Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. If they haven’t heard it already, every chief marketing officer will soon be asked this question: “Do you plan... Continue reading »
by AdExchanger // November 4th, 2014 //
»
Last-Click Attribution Is Not A Hard Habit To Break

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be why nearly... Continue reading »
by AdExchanger // July 21st, 2014 //
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