The recent history of digital advertising is full of ad networks that have pivoted, or are trying to pivot, away from the withering RFP trade. Some have become demand-side platforms or analytics tools geared to advertisers and agencies. Fewer have positioned around the publisher. Family run Casale Media is in that smaller group. Founded in […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. There is just one path forward for the sell side of digital advertising: total accountability. As fraud persists […]
Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business, IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company has hired Bob Walczak, VP product at PubMatic, to oversee BidSwitch, its ad exchange-like product. At IPONWEB, Walczak will run sales and business operations for BidSwitch, a […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, vice president of strategy at Index Exchange, by Casale Media. Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory […]
Casale Media’s Index Exchange has hooked up with place-based content and shopper media network PlaceWise Media on a new private exchange connecting advertisers with intent-based shoppers. PlaceWise, a publisher of retail destination sites for 3,000 grocers and 600 shopping and lifestyle centers nationally, reaches close to 16 million monthly visitors across its online network. A […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. The jig is up. And it’s been up for a long while. It’s time to move past dynamic […]
How bad a problem is online ad fraud, and how should the buy and sell sides divvy the responsibility to combat it? This question formed the crux of the panel “New Methods For Defeating Fraud In The Programmatic Era,” moderated by WPP’s Team Detroit chief digital officer, Kurt Unkel, at Wednesday’s Programmatic I/O conference in New […]
Last quarter, not a single CPG broke into the top 25 list of brands spending on programmatic desktop display. This quarter, according to Casale Media’s Index report for Q2, two made it into the top 10. Kellogg’s and Mondelēz took the sixth and eighth spots, respectively. (Data for the report was pulled from Casale’s Index […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data […]
