AI

On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?

Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.

AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.

Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.

Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.

Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.