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»bias

Martin Coady, executive director, marketing technology & Tech Studio Lead, VMLY&R
Don’t Outsource Your Ethics: The Implications Of Partnering With Big Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Coady, executive director of marketing technology and Tech Studio lead at VMLY&R. Companies like Apple, Google, Amazon, Facebook and Microsoft pervade almost every aspect of our lives as consumers.… Continue reading »

by AdExchanger Guest Columnist // February 1st, 2022 //
»
FTC Commissioner Noah Phillips Addresses Surveillance Advertising – And What The FTC Can And Can’t Do About It

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But… Continue reading »

by Alyssa Boyle // January 28th, 2022 //
»
Randi Stipes, CMO, IBM Watson Advertising & Weather
How To Undo The Unconscious Bias Within Our Marketing Teams

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Randi Stipes, CMO of IBM Watson Advertising and Weather. As marketers, we are tasked with amplifying a brand’s vision and echoing its core values to the world – values that today most often include… Continue reading »

by AdExchanger Guest Columnist // November 5th, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and… Continue reading »

by Tony Rifilato // April 13th, 2021 //
»
Black Holes In Our Data Models Are Quietly Getting Bigger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nathan Woodman, an independent consultant and former chief data officer at Havas Media Group. We don’t talk about it much, but there is a growing bias in the data that… Continue reading »

by AdExchanger // September 26th, 2019 //
»
 

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