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»bias

Randi Stipes, CMO, IBM Watson Advertising & Weather
How To Undo The Unconscious Bias Within Our Marketing Teams

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Randi Stipes, CMO of IBM Watson Advertising and Weather. As marketers, we are tasked with amplifying a brand’s vision and echoing its core values to the world – values that today most often include... Continue reading »
by AdExchanger Guest Columnist // November 5th, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and... Continue reading »
by Tony Rifilato // April 13th, 2021 //
»
Black Holes In Our Data Models Are Quietly Getting Bigger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nathan Woodman, an independent consultant and former chief data officer at Havas Media Group. We don’t talk about it much, but there is a growing bias in the data that... Continue reading »
by AdExchanger // September 26th, 2019 //
»
 

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