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»John Wren

Omnicom Sees Long-Term Risks In Owning A Data Company

Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open and unbiased,” CEO John Wren... Continue reading »
by Alison Weissbrot // July 17th, 2019 //
»
Omnicom Sheds Legacy CRM Assets To Invest More In Digital CRM

Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter... Continue reading »
by Alison Weissbrot // July 17th, 2018 //
»
Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks

Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarter... Continue reading »
by Alison Weissbrot // February 15th, 2018 //
»
2017: The Year The Holding Companies Fell To Earth

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst... Continue reading »
by Alison Weissbrot // December 29th, 2017 //
»
How Four Agency Holding Companies Are Upping Their Consulting Skills

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy... Continue reading »
by Alison Weissbrot // October 25th, 2017 //
»
At Omnicom, Accuen Declines While Annalect Grows

Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue to favor fully disclosed programmatic buys, the company said Tuesday. In other markets, where nondisclosed buys have generally been more accepted by marketers, Accuen was almost flat, growing by just $2 million in the quarter.... Continue reading »
by Alison Weissbrot // October 17th, 2017 //
»
Publicis And Omnicom Preach Business Transformation In H1 Earnings

Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis saw... Continue reading »
by Alison Weissbrot // July 20th, 2017 //
»
Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys

Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a... Continue reading »
by Alison Weissbrot // April 18th, 2017 //
»
Programmatic Spend At Omnicom Continues To Grow And Diversify

Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and... Continue reading »
by Alison Weissbrot // February 7th, 2017 //
»
Omnicom Preaches Data And Integration As Hearts & Science Grows Up Fast

Less than a year old, Hearts & Science, Omnicom Group’s data-driven, integrated agency, has grabbed major accounts from rival holding companies. With Procter & Gamble and AT&T, the agency gained the two largest media accounts in the world within the first four months of its existence. Now Hearts & Science is starting to expand internationally, with... Continue reading »
by Alison Weissbrot // October 18th, 2016 //
»
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