What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard?
AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.
- accompanying content
- adform
- Amazon DSP
- basis technologies
- Beeswac
- bid request
- Chris Coupland
- Chris Kane
- comcast
- criteo
- DSP
- epsilon
- featured
- Google’s DV360
- IAB Tech Lab
- Infillion
- instream video
- Jounce Media
- Microsoft Advertising
- nexxen
- online video
- openRTB
- SSP
- the trade desk
- Viant
- video.plcmt
- Yahoo DSP