Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
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OPINION: The Sell Sider
Identity Reality Check: Most Identity Solutions Will Fail
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most […]