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Media Decisioning Power Dynamic

  • By Scott Messer, The AdTech Therapist & Principal at Messer Media

    Down But Not Out: Publishers And Ad Tech Punch Back In 2025

    The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees. Here’s how pubs and their ad tech partners can punch back in the years ahead.