Duplicative Data Doesn’t Pay; Investors Soften On Software
The Trade Desk overhauls ID partner payments; investors downplay their software holdings; and Kalshi’s “we don’t do death markets” campaign may be backfiring.
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For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
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AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner
CMOs’ ad budgets are flat this year compared to last year, according to Gartner. As a result, CMOs are looking for efficiency wherever they can find it, and AI is a top strategy.
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PubMatic Weighs In On The Debate Around Curation Fees
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
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Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP […]