“The Sell Sider” is a column written by the sell side of the digital media community. Today’s Q&A is with Michael Schuh, VP of media strategy Kroger Precision Marketing’s 84.51°. Kroger, the largest grocery chain in the United States, is capitalizing on major swings in shopping patterns since the COVID-19 pandemic as it expands its retail […]
Driscoll’s, the century-old fresh fruit company, is no stranger to change. But the transition to online ordering is a tricky one for the brand. Driscoll’s works with geneticists and fruit growers to hone the tastiest berry varieties, and its sales and marketing arm brings the fruit to market. But its marketing and seed-editing machine is […]
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]
Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company announced on Thursday. CitrusAd’s direct connections to retailers – and the first-party data partnerships that come along with those connections – were a draw. Terms of the deal were not disclosed. CitrusAd is a competitor […]
Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrea Leigh, VP of strategy and insights at Ideoclick. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities […]
What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks […]
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrea Leigh, VP of strategy at Ideoclick We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, […]
