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Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with Raptive and Unwind Media to learn how.

TikTok may be doubling down (again) on Shop; bots are scraping content they’re banned from; and Walmart is allegedly selling counterfeit products.

Amazon teases an AI licensing marketplace for publishers; not every country is fine with targeted gambling ads; and YouTube’s ad revenue share isn’t enough for its entrepreneurial creators.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.

AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our audiences.

Retailers court luxury goods to compete with Amazon; indie agency Tombras acquires Opinionated; and talk of an AI bubble dominates discussion at Davos.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.

The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

AI shopping agents are breaking the traditional attribution loop. Marketers must ensure that AI is aware of their brand and track how that awareness influences ecommerce outcomes.

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.

On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.

Broadsign may actually be building a platform that will make an attractive acquisition target down the road. And one of the major cross-platform Big Tech players feels like the most likely buyer.

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.

“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic areas.

“You’ve got to really evaluate your [media] mix almost every day, but particularly when you’re on shelves and on Amazon,” AG1 CMO Paulie Dery, who joined in August 2024, told AdExchanger.

LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.