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»IAB open measurement SDK

Google Sweetens Ad Options For App Developers And Publishers

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog... Continue reading »
by Sarah Sluis // May 8th, 2018 //
»

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