Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
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Lachlan Murdoch
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TV Ad Growth Isn’t Always FAST; OpenAI’s First-Mover Disadvantage
Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News. Roughly […]
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Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
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WarnerMedia Cuts 1,000 Jobs; Execs Cut Their Martech Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were […]