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»geotargeting

Since 2019, NCMEC has been partnering with GSTV to display missing children posters on gas-pump screens across the country.

GSTV Is Helping Find Missing Children Through The Power Of Digital Out-Of-Home

People who pull off the road to a gas station are an audience both waiting and on the go. Someone fueling up provides a good opportunity to serve video ads at the pump for candy and soda brands available at the convenience store invariably located a few steps away. But gas stations are also one… Continue reading »

by Allison Schiff // January 7th, 2022 //

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5 Things You Didn’t Know You Could Do With Location Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Goldie, CEO/Founder, Locationify. Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before… Continue reading »

by AdExchanger Guest Columnist // August 16th, 2021 //

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Here’s how IP targeting is used today – and what could replace this signal for advertisers in the future in light of Apple's coming crackdown.

Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from… Continue reading »

by Allison Schiff // June 15th, 2021 //

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Union Bank Tests New Branding Campaign By Going Big In San Diego

Union Bank is a small bank that wanted its new branding campaign to make a big impact. So the West Coast-based regional bank will test new messaging in a single market – San Diego – where it can buy enough advertising to match bigger banks. “The four large banks dwarf everyone else in terms of… Continue reading »

by Sarah Sluis // September 9th, 2019 //

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Indochino And Daiya Foods Take A Hyperlocal Approach To Targeting

Can hyper-localized marketing really drive interaction and sales? For made-to-measure men’s suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent… Continue reading »

by Kelly Liyakasa // March 7th, 2018 //

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