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»geotargeting

Union Bank Tests New Branding Campaign By Going Big In San Diego

Union Bank is a small bank that wanted its new branding campaign to make a big impact. So the West Coast-based regional bank will test new messaging in a single market – San Diego – where it can buy enough advertising to match bigger banks. “The four large banks dwarf everyone else in terms of... Continue reading »
by Sarah Sluis // September 9th, 2019 //
»
Indochino And Daiya Foods Take A Hyperlocal Approach To Targeting

Can hyper-localized marketing really drive interaction and sales? For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent... Continue reading »
by Kelly Liyakasa // March 7th, 2018 //
»

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