• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»geotargeting

Union Bank Tests New Branding Campaign By Going Big In San Diego

Union Bank is a small bank that wanted its new branding campaign to make a big impact. So the West Coast-based regional bank will test new messaging in a single market – San Diego – where it can buy enough advertising to match bigger banks. “The four large banks dwarf everyone else in terms of... Continue reading »
by Sarah Sluis // September 9th, 2019 //
»
Indochino And Daiya Foods Take A Hyperlocal Approach To Targeting

Can hyper-localized marketing really drive interaction and sales? For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent... Continue reading »
by Kelly Liyakasa // March 7th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
  • Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • An Open Letter To Apple: Thank You For Throwing The Industry In Flux
  • A Checklist for Publishers Considering Programmatic OTT
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved