AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingNew US State Children’s Privacy Laws Continue To Reshape Digital Marketing
2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.
Tagged in:- California Age-Appropriate Design Code Act
- California Consumer Privacy Act
- Colorado privacy act
- Connecticut Data Privacy Act
- Connecticut SB 3
- davis&gilbert
- Florida Social Media Safety Act
- Georgia Protecting Georgia’s Children on Social Media Act
- kids data privacy
- Maryland Kids Code
- Maryland Online Data Privacy Act
- New York Child Data Protection Act
- Richard Eisert
- state data privacy laws
- Texas SCOPE Act
- Zachary Klein
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OPINION: On TV & VideoLinear TV Is About To Go The Way Of Radio. That’s A Good Thing
In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear buying.
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OPINION: Data-Driven ThinkingIs The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?
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OPINION: Data-Driven ThinkingProgrammatic Reboot: Rebuilding Digital Advertising From The Ground Up
Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater.
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OPINION: Data-Driven ThinkingMarketing To Machines: A New Performance Strategy In The Age Of AI Agents
As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
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OPINION: Data-Driven ThinkingFour Data Readiness Tips For Retail And Commerce Media
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
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OPINION: On TV & VideoNBA’s Local Ratings Slump: A Symptom Of The Shift From Cable To Streaming
Even with the amazing storylines, this NBA season brought a steep decline in local TV viewership. While it’s tempting to frame this as waning fan interest, these drops are symptoms of a media ecosystem in transition.
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OPINION: Data-Driven ThinkingGoogle Is Keeping Cookies, So Advertisers Will Keep Buying Junk Data In Bulk
We’re seeing the worst possible outcomes with the CPM-based buying approach. And Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.
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OPINION: Data-Driven ThinkingAfter Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation
The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end platforms and collaboration among buyers and sellers.
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OPINION: Data-Driven ThinkingWhat Political Campaigns Can Teach Brands After Google’s Latest Cookie Reversal
Political advertisers, by necessity, have built precise, privacy-conscious targeting strategies that work without relying exclusively on third-party data like cookies.