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»rich media

Oggifinogi Prez Rosen On New Funding And Real-Time Rich Media

Michael Rosen is President of Oggifinogi, a rich media technology company. AdExchanger.com: What's the problem Oggifinogi is solving today? MR: Brand marketers face a major obstacle when interested in buying exchanged-based media.  We’ve addressed this obstacle with our Real Time Rich Media (RTRM) products.  RTRM are the only rich media solutions that function within a... Continue reading »
by AdExchanger // August 19th, 2010 //
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INVISION CEO Watkins Says Advanced Television Advertising Tools Becoming A Necessity

Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV.  Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an... Continue reading »
by AdExchanger // October 13th, 2009 //
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CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers

Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That's a tricky question -- the efficiencies of an exchange are relevant for videos, but there is still the brand... Continue reading »
by AdExchanger // October 12th, 2009 //
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VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez

Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the traction we are getting. 2008 revenue was up 110%. This year we are up more... Continue reading »
by AdExchanger // October 5th, 2009 //
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Brand Advertisers Will Drive Efficiency With Rich Media To The Exchange Says Unicast SVP Caleb Hill

Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have... Continue reading »
by AdExchanger // August 10th, 2009 //
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