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Like its cohorts in the cloud – Salesforce, Adobe, Oracle and Microsoft – SAP is positioning its CDP mainly as a customer experience play.

We’ve Got One Too: SAP Launches Its Customer Data Platform

When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts... Continue reading »

by Allison Schiff // October 14th, 2020 //

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Consent management platforms are largely overpromising what their solutions can do out of the box, according to Gartner’s most recent Hype Cycle report.

Gartner: CMPs Aren’t Always All They’re Cracked Up To Be

Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak... Continue reading »

by Allison Schiff // July 27th, 2020 //

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AB InBev Crafts Its Data Management Strategy With Help From ARM Treasure Data

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager... Continue reading »

by Allison Schiff // April 22nd, 2020 //

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MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »

by Allison Schiff // March 2nd, 2020 //

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Evidon Rebrands As Ghostery, Focuses On Enterprise Tools

In recent months, Evidon has pushed to get more people to use Ghostery. As of Monday, everybody who uses Evidon will by default be using Ghostery, because the entire company is taking the name of its popular browser app. More specifically, Evidon will become Ghostery Enterprise. “We’re refocusing on the concept of transparency for everyone,"... Continue reading »

by Ryan Joe // April 21st, 2014 //

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