Ghostery

A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.

As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types […]

Ghostery aims to help users block the trackers it has been helping them monitor… for a price. The company has developed a VPN and blocking tool that will shut down trackers embedded in desktop applications. The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold […]

Ghostery has decided not to have its cake and eat it too. On Wednesday, the company announced that it’s been acquired in an all-cash deal by Cliqz, a German privacy-focused browser that plans to use the ad-tracker tool to help expand its user base. The companies did not disclose a deal price. Hubert Burda Media, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Ruback, chief privacy officer and vice president of legal affairs at Ghostery. There has been a vast amount of misguided content on General Data Protection Regulation (GDPR) flying around […]

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising […]

Ad tech companies Ghostery and IPONWEB have combined their technologies to launch an antifraud service Thursday called Ghostery Verified Domains. The service, designed for an RTB environment, enables advertisers to allocate campaign dollars based on the perceived level of legitimate traffic. These levels include verified, masked, suspicious or unknown. “It’s creating an extra data layer […]

In recent months, Evidon has pushed to get more people to use Ghostery. As of Monday, everybody who uses Evidon will by default be using Ghostery, because the entire company is taking the name of its popular browser app. More specifically, Evidon will become Ghostery Enterprise. “We’re refocusing on the concept of transparency for everyone,” […]

As we noted last week, Evidon has redoubled its efforts to turn the 20 million users of its Ghostery browser plugin into a larger revenue stream. Execs have decided the tag-monitoring browser extension holds potential as a pixel analytics panel, and they aim to promote this crowd-sourced analytics capability to enterprise marketers to audit their site […]

Privacy management provider Evidon has acquired MobileScope, a tool that lets users determine whether information is being collected about them through mobile apps, the company said Wednesday. Financial terms of the deal were not disclosed. Evidon learned about MobileScope – which was a beta product designed last year by privacy experts Ashkan Soltani, Aldo Cortesi and […]