• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Marketing Cloud

Martin Kihn headshot
Google Chrome: The Next Chapter Has Yet To Be Written

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. Martin will present “The Cookieless Web And The Future Of The DMP” at AdExchanger’s Industry Preview conference, being held... Continue reading »
by AdExchanger // January 27th, 2020 //
»
Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul. But Salesforce defies that trend. The company has deferred to partners to provide online advertising. And while rival clouds contend for new data sources,... Continue reading »
by James Hercher // June 18th, 2018 //
»
Chobani Dives Into Data With Nielsen Marketing Cloud

There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out an RFP to consolidate its activity with a marketing cloud. “One of the benefits with a marketing cloud is it gives us a holistic picture of all of our digital... Continue reading »
by Ryan Joe // May 15th, 2018 //
»
Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm... Continue reading »
by Kelly Liyakasa // May 1st, 2018 //
»
The World Surf League Catches A Data-Driven Wave

As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed.... Continue reading »
by Kelly Liyakasa // April 24th, 2018 //
»
Lotame Eyes International, Brand Expansion Under New CRO

Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client... Continue reading »
by Kelly Liyakasa // December 26th, 2017 //
»
Shutterfly CMO On How Data Became The Lifeblood Of A ‘Web 1.0’ Ecom Brand

Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO talking. But despite competing with Apple, Google and Facebook, and needing to match new consumer behavior, Shutterfly’s revenue is up. The early “web 1.0 ecommerce company,” as chief marketing exec John Boris referred to it,... Continue reading »
by Kelly Liyakasa // November 16th, 2017 //
»
How GDPR Drives SAP’s Acquisition Strategy

SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social. It also gives SAP more clout to help companies manage their opt-ins amid looming privacy... Continue reading »
by Kelly Liyakasa // November 6th, 2017 //
»
Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integration... Continue reading »
by Kelly Liyakasa // October 12th, 2017 //
»
Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, which... Continue reading »
by Kelly Liyakasa // October 3rd, 2017 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • As CTV Grows, Advertisers Need To Understand And Embrace SPO
  • Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • As Shoppers Move Online, It’s Time To Double Down On Retail Media
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved