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»DSPolitical

Democrats Are Wrong To Praise Twitter’s Political Ad Ban

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently announced that his social media platform would no longer allow political advertising. It was a move cheered on by prominent Democrats from Hillary Clinton to... Continue reading »

by AdExchanger // November 19th, 2019 //
»
DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check

Mark Jablonowski will present “How To Capture 2020 Political Ad Budgets” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 15-16. Political campaigns spent $9.8 billion on advertising in the 2016 election cycle, up only $400 million from 2012. But political ads are expected to rocket up almost to $13 billion by November 2020,... Continue reading »

by James Hercher // September 4th, 2019 //
»
Liberal Ad Tech Agonizes Over The Question: Did Democrats Miss On Digital Media Again?

With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried that liberal candidates have squandered opportunities by siloing digital media and failing to adequately spend online. Conservative groups account for seven of the ten highest-spending political advertisers on Google and Facebook, according to data collected... Continue reading »

by James Hercher // November 5th, 2018 //
»
Audience Buying Moves Down-Ballot

Democrat Karen Jacobs isn’t running any TV ads while campaigning for a state House seat in Texas. Even cheaper regional and local broadcast inventory is expensive because her squiggly district northeast of Dallas – known as one of the nation’s most gerrymandered – must hit multiple markets. The district skews heavily Republican so any TV spending would... Continue reading »

by James Hercher // October 11th, 2016 //
»
Political Tech Firms Eye Commercial Market In Pursuit Of Stable Budgets

A growing number of political ad tech and data analytics companies are pitching their services to brands and agencies. It’s been a challenging election cycle for political technology firms, which have been fending off agnostic companies that see tech as fundamentally more important than partisan affiliation. These newcomers have successfully pried open budgets that were... Continue reading »

by James Hercher // September 27th, 2016 //
»
This Year’s Hotness: Finding And Monetizing Pissed Off Voters

Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or... Continue reading »

by James Hercher // September 13th, 2016 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »

by James Hercher // June 14th, 2016 //
»
Three Things To Look Out For This Political Season

It's been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s... Continue reading »

by James Hercher // April 26th, 2016 //
»
 

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