google

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity’s ad business garners criticism.

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Judge Mehta defends his light touch in addressing Google’s search monopoly; the de minimis exemption for imports is over, and it could ding Q4 ad spend; and a whistleblower says Meta ignored WhatsApp’s privacy lapses.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups.

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.