TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling
TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.
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Vivek Vaidya
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OPINION: Daily News RoundupChrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird
Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups.
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Rembrand CEO Omar Tawakol Joins Venture Studio Super{set} As Partner
Super{set}, a venture studio led by Tom Chavez and Vivek Vaidya – co-founders of Krux back in the day – is bringing on serial entrepreneur and Rembrand CEO Omar Tawakol as a general partner.
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Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?
Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their […]