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»ad sales

How Disney-ABC Navigated Its Ad Sales Renaissance

Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales... Continue reading »
by Rae Paoletta // August 21st, 2018 //
»

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