CCPA

It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.

Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end platforms and collaboration among buyers and sellers.

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.

Audience suppression may be the missing link between annoying a consumer and building a lasting relationship.

It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.

A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.

Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy standardization is an urgent issue.