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»service provider

How CPRA Treats “Cross-Context Behavioral Advertising” – And The Implications For Ad Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert. As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023,… Continue reading »
by AdExchanger Guest Columnist // December 17th, 2021 //
»
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Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even… Continue reading »
by AdExchanger // October 12th, 2020 //
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