Android Privacy Sandbox

Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.

AppsFlyer announced its integration with the Attribution Reporting API in the Android Privacy Sandbox and released a related dashboard for campaign optimization.

Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.

In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

Android has a Privacy Sandbox, too, and it’s going into open beta next year. Learn why this initiative isn’t generating the same ruckus as its close Chrome cousin, which is being hashed out at the W3C. Plus: a rundown on transparency (or the lack thereof) and the related data land grab in CTV.

There’s rapid progress being made on the Android version of Privacy Sandbox. Google said it plans to roll out the initial Privacy Sandbox beta to Android 13 mobile devices starting early next year. Google first announced the Android Privacy Sandbox less than a year ago, in February. Android 13 was released in September.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential  Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China […]