This week, the AdExchanger Commerce newsletter examined a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit.
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.
“What frustrates me most about this situation is how easily it can be remedied in a way that will benefit all parties,” writes Lou Paskalis about the Google Search Partner network brand safety debacle.
Therabody kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use. This customer feedback prompted the company to push into a new area: wellness.
Timex Group CMO Shari Fabiani discusses how the brand is clocking consumer data for sustainability and product strategy.
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company.
Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.
