The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns
Gathering information from industry insiders is a critical part of the CMA’s evaluation process, says Chris Jenkins, director of the its Digital Markets Unit.
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How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.
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OPINION: The Sell SiderInside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled […]