Copying Netflix Is Part Of The Streaming Profitability Playbook
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.
It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]
While it might feel a little late in the game for a brand-new streaming service to hit the ground running – especially as big-name streaming platforms struggle to grow subscriptions and ad revenue – free services have an easier time gaining traction.