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»MGI

MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech

Verve Group, the mobile ad tech unit of the gaming publisher Media and Games Invest (MGI), acquired the mobile gaming ad tech company Smaato on Tuesday for almost $170 million (140 million Euros). MGI Group, which trades on the Frankfurt stock exchange and a Stockholm-based Nasdaq exchange, updated its financial forecast after the Smaato deal... Continue reading »
by James Hercher // July 14th, 2021 //
»
Big Tech Shuts Down Parler; Verve Buys Nexstar's Video Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So... Continue reading »
by Monica Bhalla // January 12th, 2021 //
»
MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group

Media and Games Invest (MGI), the German holding company that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group, and comes along with a mini reorg. Sameer Sondhi, previously SVP and GM of global business development... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges

Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its... Continue reading »
by Allison Schiff // January 24th, 2020 //
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