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»Panasonic

Brian Rowley, VP of marketing, Panasonic
Podcasting Is A Powerful Lead Gen Tool For B2B Marketers At Panasonic

For Panasonic’s B2B division, podcasting has proven to be a fruitful form of lead generation. Although it’s usually not possible to tie listens to specific sales – the B2B sales cycle is notoriously long, and podcasts sit way up at the top of the funnel – Panasonic has seen an increase in time spent on... Continue reading »
by Allison Schiff // October 1st, 2021 //
»
 

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