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»PadSquad

How PadSquad’s High-Impact Ads Survived In The Face Of Header Bidding

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’... Continue reading »
by Sarah Sluis // January 16th, 2019 //
»
Ad Density Can Be Just As Problematic As Bad Ads

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad... Continue reading »
by AdExchanger // February 23rd, 2018 //
»
Snap’s Branded Storytelling A Bold Strategy For Mobile Advertisers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check... Continue reading »
by AdExchanger // May 5th, 2017 //
»
Mobile Web Is Paramount For Small And Medium-Sized Publishers

Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like... Continue reading »
by Allison Schiff // January 19th, 2015 //
»
 

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