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»Daniel Meehan

Ad Density Can Be Just As Problematic As Bad Ads

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad… Continue reading »
by AdExchanger // February 23rd, 2018 //
»
Snap’s Branded Storytelling A Bold Strategy For Mobile Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check… Continue reading »
by AdExchanger // May 5th, 2017 //
»
 

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