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»web publishers

Mobile Web Is Paramount For Small And Medium-Sized Publishers

Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like... Continue reading »
by Allison Schiff // January 19th, 2015 //
»
aiMatch To Build Value In Direct And Third-Party Inventory Says CEO Wood

Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to... Continue reading »
by AdExchanger // March 25th, 2010 //
»
Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the... Continue reading »
by AdExchanger // October 2nd, 2009 //
»
Pubmatic's Rajeev Goel Talks Yield Optimization

Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large and medium publishers using PubMatic including eBay, Kiplinger , Inc./Fast Company, Sugar Network, United Press International, and many more. What is your target publisher market? Can... Continue reading »
by AdExchanger // April 7th, 2009 //
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