SoCal Toyota Dealers Vroom With Interactive Video Ads
The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an electric SUV.
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Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
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Auto Marketers Are In On EV; Google’s Search Contenders Up The Ante
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind The Wheel Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers. Before 2021, there was little to no advertising for EVs. And Tesla didn’t prompt ad budgets to shift […]