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Pubs Push Privacy Products And Their ‘Privileged Position’; Peacock Gets Into Analytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew. Without […]
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How Competitors Overcome Google’s Privacy Lobby; Comcast Struts Its Stuff
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Borking Google’s Privacy Pitch Judges and regulators have narrowly interpreted the consumer welfare standard – the mechanism that’s dictated U.S. antitrust enforcement for 40 years – so that a monopolistic business practice must be shown to directly affect consumer pricing. But that standard has […]
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Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]
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Google Is Giving Performance Max All It’s Got; Why Big Tech Likes Privacy Laws All Of A Sudden
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced a new targeting parameter for Performance Max campaigns. Soon, all advertisers will be able to use “customer acquisition goals” to guide their campaigns. Performance Max is less than two years old, but it’s already taking […]
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IOS Marketing Costs Still Hinder Ecom Brands; FreeWheel Picks Up A Line Of Sight Into YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering under the weight of their marketing costs following the hit from Apple’s ad policy changes. Manscaped, the men’s grooming brand, grew revenue […]
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Can Netflix Rescue CTV?; The Apple-Google Mobilescape
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ’Flix Flex Netflix plans to add ads. The question is, should it? And how? Whether Netflix’s plan is to woo shareholders or build back revenue (or both), company execs “didn’t have much conviction” when they announced the idea on Tuesday’s earnings call, Mike Shields […]
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Meta And Shopify Feud While Amazon Cruises; Xandr Adds A Raft Of New Data Partners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy overhaul. For years, rumors flew that Facebook was angling to acquire Shopify, The […]
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The Politics Of Privacy And Antitrust; Will Apple (Finally) Enforce Fingerprinting Rules?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharpening Their Tools Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not. A $75 billion Google or Amazon acquisition of Activision Blizzard would be challenged. Microsoft’s deal for […]
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DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube. Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s […]
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Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules. Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]
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