• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Evan Spiegel

Direct Response Advertisers Doubled Their Spend On Snapchat In Q1

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
»
Snap Posts Stable Q4 User Numbers, Reorgs Its Sales Team

Snap is no longer losing users. For the third consecutive quarter, Snap managed to stave user decline. Its Q4 daily active users clocked in at 186 million, which was flat sequentially but a slight year-over-year dip from 187 million. And advertisers are still spending on the platform. Q4 revenue grew 36% to $390 million, while... Continue reading »
by Alison Weissbrot // February 5th, 2019 //
»
Can Snap’s Executive Shakeup Bring The Company Back To Growth?

It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship. Despite growing revenue 43% in Q3 to a record $298 million, Snap’s stock hit an all-time low in September of $10 per share. Snapchat is also bleeding daily active users after rolling out an unpopular redesign and facing increasing competition from Instagram. “Snap is struggling to... Continue reading »
by Alison Weissbrot // November 13th, 2018 //
»
Chief Strategy Officer Imran Khan Is Leaving Snap

Snap's chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not disclose his next role. He plans to stay at Snap for an unspecified interim period to help with the transition and recruit a new chief business officer. “This has been... Continue reading »
by Alison Weissbrot // September 10th, 2018 //
»
Snap Misses Revenue Expectations And Struggles To Grow Its User Base

Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-year... Continue reading »
by Alison Weissbrot // August 10th, 2017 //
»
Snap-Back: Agencies Still Upbeat After Q1 Letdown

Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren't ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s... Continue reading »
by Alison Weissbrot // May 12th, 2017 //
»
Duopoly Safe For Now As Snap's First Earnings Disappoint

Snap reported earnings for the first time on Wednesday, and based on the results, Facebook CEO Mark Zuckerberg must be feeling pretty smug. Snap reported Q1 revenue of $150 million, a 286% increase from this time last year but below the expected $158 million. Net losses totaled $2.2 billion. Daily active users (DAUs) for the... Continue reading »
by Alison Weissbrot // May 10th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google, You Finally Really Did It
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • How Will Publishers Fare As Google Moves To Kill Cookies In Chrome?
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved