With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA. The game ties into Ally’s goal of reaching gender parity in its sports sponsorships.
In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.
Here are four common errors that can curtail the success of any influencer campaign – and advice for getting it right.
Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.
Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return on Wednesday, July 5. Maxxed Mike Ryan, head of ecommerce insights at Smarter Ecommerce, posted a Twitter thread about the relative performance of Performance Max, […]
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.
The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.
