AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI assistants.
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PODCAST: AdExchanger TalksAI In Ads – And Ads In AI
Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.
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Prog IO: After Years of Learning, Microsoft’s AI Assistant Is Ready For The Copilot Chair
Microsoft’s AI assistant, Copilot, is a product of trial and error. Past mistakes paved the way for today’s iteration which has led to performance improvements and increased customer trust.
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Meta’s Endless Advertising Canvas; The Right-Wing Soda Influencers
Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.