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Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.

A group of martech funds and individual angel investors backed lockr, an online identity management company with B2B and consumer-facing products, to the tune of $2.5 million.

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water.

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.

The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.

Warner Bros. Discovery announced the birth of its new streaming service, Max, combining HBO Max and Discovery+ content offerings. Starting May 23, HBO Max will be no more – but Discovery+ gets to also remain a standalone app.

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.