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CPA Is The Only Meaningful Metric To Our Clients Says Dapper COO Aizen

Jon Aizen is COO of Dapper, an online ad network. Please share what trends Dapper is seeing on the client-side in 2009. Any vertical strengths, typical campaigns, deal size, etc.? Trends are toward performance-only metrics. We're seeing eCPA as the meaningful metric for our customers, and we're embracing that by offering it as a pricing... Continue reading »
by AdExchanger // June 18th, 2009 //
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