ChatGPT

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.

Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.

One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.

Omnicom saw 5.2% organic revenue growth, or $178.7 million YoY, in the first quarter of 2023. The agency holding company reported total revenues of $3.44 billion, with net income up by 30.9% to $227.5 million, according to the company’s earnings call Tuesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Missing Link Instagram now lets users link to multiple external sites from their bio page.  Sounds minor, but it’s a concession creators have begged for from virtually every social platform for years. In fact, TechCrunch reports, Instagram is only loosening the policy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We don’t like to boast, but we did a thing: AdExchanger just won regional gold, silver and bronze awards for our editorial coverage at the 2023 Azbee Awards. Check it out, and sincere thanks to our readers! Still Searching Googlers were in “panic” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out of personalized advertising, except for broad segmentation for gender and country, The Wall Street Journal reports. Ireland’s data protection regulator fined Meta roughly $423 million […]

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]

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