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»Mic

What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to... Continue reading »

by AdExchanger // December 7th, 2018 //
»
Mic Plans To Slay With Content Channels Catering To Audience Passions

Scale gets digital publishers noticed by advertisers, but audiences increasingly want content addressing niche interests, not broad ones. Some digital pubs, like Vox Media, build out a portfolio of completely separate brands, while others develop sub-brands, like BuzzFeed’s food-focused Tasty. Mic, which raised $21 million in Series C funding in April to fuel expansion, launched... Continue reading »

by Sarah Sluis // April 19th, 2017 //
»
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps

Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way to interact with people in an app-like fashion. And publishers with an app can use web push to communicate with users even if they haven’t downloaded it. According to numbers released by... Continue reading »

by Allison Schiff // November 11th, 2016 //
»
SoFi Wants To Break Taboos About Money With MoneyMic

To get millennials talking about their money issues, the well-financed fintech company SoFi sponsored this week’s launch of Mic’s MoneyMic section. “It’s the last big taboo,” said Meg Ciarallo, SoFi’s VP of brand marketing. “Trojan made it OK to talk about sex, Tampax made it OK to talk about periods. But people are uncomfortable talking... Continue reading »

by Sarah Sluis // July 22nd, 2016 //
»
There Is No One-Size-Fits-All For Digital Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile... Continue reading »

by AdExchanger // January 28th, 2016 //
»
Mic CEO Has High Hopes For Digital Publishing, Without Programmatic

Mic CEO Chris Altchek looks at digital publishing and sees opportunity. His goal: to reach every college-educated millennial in the US – all 40 million of them. In the past year, Mic has grown from 9.5 million to 14.5 million uniques, according to comScore. But that growth transpired in the most modern of ways: Mobile... Continue reading »

by Sarah Sluis // November 4th, 2015 //
»
 

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